Hi! Iām Margaux Alicea
A Product Designer who loves collaborating across teams to deliver supreme user experiences.
I have 6 years of product design experience delivering end-to-end solutions across SaaS and B2C. In addition to my design experience, I have a background in operations, sales, and people management.
This combination of experiences have established my strengths in: balancing user goals & business needs, customer-focused thinking, cross-department collaboration, leadership & influence, and the ability to drive creative solutions.
CharBroil
Using quantitative and qualitative user research methods to inform a full-site redesign
Case Studies
Zenni Optical
Determine the effectiveness of filters on the product listing page (PLP) and identify opportunities to encourage further use of the filters.
Verizon Wireless
Verizon uses Contentsquare data to refine site designs before peak seasons. With Black Friday near, they analyzed Fios page interactions and the buy flow to improve the purchase journey.
